You’d be hard-pressed to find an university student who hasn’t watched, read or at least heard of The Walking Dead. A big reason is because The Walking Dead is a transmedia narrative, its a text which isn’t tied to any one channel, it tells a single story over multiple mediums.
So you’ve got the cash cow, the money-maker of the franchise, the television show which will be well into Season 6 by October.
A lesser known and more recent addition to The Walking Dead franchise is definitely the video game series. Developers Telltale Games, with overwhelmingly positive reception is currently working on a third installment to the video game series.
It’s through these three mediums that an audience can immerse themselves within The Walking Dead universe. These different platforms present different instances of storytelling, such as current television episodes following policeman Rick Grimes compared to the first video game installment showing The Walking Dead universe through the eyes of convicted murderer Lee Everett.
These multiple narratives allow for a more cohesive whole, it allows significantly more interaction between audiences and creates many more marketing opportunities as well.
amc 2012, The Walking Dead, image, collider.com, viewed May 2015 <http://collider.com/walking-dead-season-three-images/ >
imagecomics.com 2012, The Walking Dead Episode 1, image, imagecomics.com, viewed May 2015 <https://imagecomics.com/content/view/the-walking-dead-goes-live-on-ibooks >
wikipedia.org 2015, image, viewed May 2015 <http://upload.wikimedia.org/wikipedia/en/thumb/0/09/The_walking_dead_video_game_season_two_promo.jpg/220px-The_walking_dead_video_game_season_two_promo.jpg >